‘…He wakes in shock, sweaty, the sun at his head. He gets caught in a subway turnstile. He struggles, briefcase in hand, coughing and shaking, knees buckling. After a setback, he slumps in shame against a wall. He bows, and weeps, and clenches his fists in rage. He grovels on the ground, possibly begging for the privilege of working another day.
Created with Japanese office culture in mind, but meant to represent office workers worldwide, Business Fish is a pressure-crushed employee, shot through with anxiety and anguish. If, as Sianne Ngai argues, strong emotions, particularly dysphoric ones, are “the psychic fuel on which capitalist society runs,” Business Fish is a resource burning at both ends….’