industrialized lattes

" "..the latte, while it may be attached on a certain level to too much upper-class food knowledge and pretension, it really is no longer an upper-class drink.”…The latte, (Kyla Wazana Tompkins) argued, “is a high-calorie food that’s being pushed in an industrialized way largely to working-class people.” And, she added, “it’s important to think about the explosion of all of these industrialized lattes, all these frozen lattes, all the Frappuccinos, as links to a larger problem of creating cheap, high-calorie, low-nutrition food for working-class people.”

…The latte may also stand for a particular attitude toward work and pleasure. Ms. Tompkins noted that “coffee is very much associated with heightened productivity,” an association it had in the 18th and 19th centuries as well: “Coffee has always been tied, as a stimulant, to the Protestant work ethic.”.."

Full article: nytimes


Published by



One thought on “industrialized lattes”

  1. Costa coffee is owned by Whitbread the brewery… I saw a trio of working class men in a Costa coffee bar ordering ’rounds’ of lattes, one after another as they sat outside passing comments on expensive cars and women they deemed sexually attractive…

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s