An open letter to Elon Musk

(flash fiction or failed entrepreneurial-ecapeplan + prototype promo video)

Dear Elon Musk,

I’m hoping to contact you regarding an idea for a fragrance. The fragrance will be called ‘Elon Musk’, inspired by the SpaceX project seeking volunteers for a one-way mission to the Mars colonisation.

Sketches for the composition of this scent so far: ‘cigars on dryice’, the luxury of full-freetime existential crisis, bottled water, batteryrust, sandalwood, hotel lobbies.

The hope is that Users would be able to identify one another whilst involuntarily nestled in the jigsaw of armpit-face commuter-overcrowding, silent co-workers awkwardly queuing for the watercooler or lonely frequenters of public library self-help sections passing by one another, uncertainly ironic. A scent of hopelessness for a life on this planet and abstract hope for life on another (is a utopian horizon so impossible to imagine?). A modern scent for the alienated (please excuse the pun, and possible strapline).

The hope is to get the alternative fragrance designers I Hate Perfume on board (please excuse the second pun, or is that the third now?) to develop the scent. I will also be contacting the Arts Council and the Association of Autonomous Astronauts for funding.

Please do not hesitate to get in touch if you feel the ‘Elon Musk’ name-usage for the product infringes on copyright or personal brand.

Best of luck with your project.
Kind regards,


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