"Why put a big comfy couch in the corner of the local bookshop? Why provide stacks of board games free of charge at the corner café? Why give out complimentary backstage passes after the show? Because by making people feel at home in a commercial space, marketers can turn their own clients into salespeople.
A new study in the Journal of Consumer Research takes a closer look at this new trend in marketing and proves that a sense of homeyness results in a fierce loyalty in customers…"
Full article: The Cashflow of Cosyness