via: Stewart Home
From YouTube description:
"Chus Martínez is a relatively obscure Spanish guitarist who in the late-sixties and early-seventies played cheesy easy listening tunes with this band — often covers of well known hits. Given Martinez’s failure to conquer the world musical scene he can be interpreted as a symbol of heroic failure, and his name has been specially selected for a new multiple identity project in the tradition of Monty Cantsin, Karen Eliot and Luther Blissett. The Chus Martínez moniker has the advantage of being one that might belong to either a male of a female since Chus as a first name does not appear to be gender specific. In this way it is superior to any previous multiple identity we are aware of.
Chus Martínez is a name that refers to an individual human being who can be anyone. The name is fixed, the people using it aren’t. The name Chus Martínez can be strategically adopted for a series of actions, interventions, exhibitions, texts, etc. You can use the name Chus Martínez when involved in making art, making music, or just making trouble as an activist. The purpose of many different people using the same name is to create a situation for which no one in particular is responsible and to practically examine western philosophical notions of identity, individuality, originality, value and truth.
Anyone can become Chus Martínez simply by adopting the name. When one becomes Chus Martínez one’s previous existence consists of the acts other people have undertaken using the name. When one becomes Chus Martínez one has no family, no parents, no birth. Chus Martínez was not born, s/he was materialised from social forces, constructed as a means of entering the shifting terrain that circumscribes the ‘individual’ and society. Chus Martínez is a transsexual collective phantom."