“customer opportunity” to take part in a marketing campaign

"Diet Coke is stationing a fleet of photo booths at Tesco stores to give consumers the chance to feature in the drink brand’s 30th anniversary celebratory marketing…

David Wood, Tesco UK marketing director, says: “Our customers love to engage in theatre both in-store and online, so we are delighted to partner with Diet Coke on this unique customer opportunity. Mosaic’s in-store photo booths will certainly add some fun to the shopping trip.”…"

Full article: Marketing Week


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