PureGym Car Crash

PureGym hires Silicon Roundabout-based advertising agency ‘We Are Ballardian’ to conduct bizarre experiential marketing campaign:
“Shocked members of a Bournemouth fitness centre had a “miraculous” escape after a sports car crashed through the gym’s main window as they worked out.
…The Toyota Celica GT ploughed into PureGym, sending glass flying and ending up among exercise equipment on Friday night.

…Onlooker Jason Knight was among the people watching the recovery. He told the Echo: “I cannot believe someone was actually able to get the car in there. It must have given those people working out one hell of a shock.”

Another astonished onlooker, who asked not to be named, said: “I bet whoever was working out on the cross trainers saw their heart rates go through the roof when that thing smashed its way in. It’s amazing nobody has been hurt.”…”

From Bournemouth Echo

Metro reports that some PureGym members continued with their work out (no link available).


Published by



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s