Kit Kat’s ‘We Will Find You’ campaign – GPS-tracked chocolate bars (Chocolate & Anxiety)

Campaign devised by JWT London

"Kit Kat has launched its new ‘We Will Find You’ promotional campaign, which will see the distribution of six chocolate bars fitted with a GPS tracker. On discovery of a winning bar, the consumer will be instructed to activate the GPS tracker which, in turn, alerts a team to deliver a £10,000 prize directly to the winner."

Full article: The Drum

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autodespair

@autodespair

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