Shell’s ad contest gets trolled (?)

(EDIT: “Shell’s Let’s Go campaign deliberate hoax by Greenpeace” thanks to Imperica for the info)

Can’t tell if this is a spoof website or if Shell have accidentally let this go unmoderated (or Shell allowing a bit of humanising self-deprecation via social media a deliberate-accidental social media-slip…?)

From the apparently Shell-owned site Arcticready:

“Today, we want to take the Arctic Ready message offline, directly to the drivers who benefit from Shell’s performance fuels. That’s why we’re launching a new campaign (deadline this Thursday!), from which the best ads will be printed and posted in strategic locations worldwide. With your help, we at Shell can tell the world how pumped we are about Arctic energy, and take the Arctic Ready message to Arctic-enthused drivers everywhere.”

And continues with the bizarre strapline
“Because tomorrow is yesterday, accelerated.”

So hard to tell.

Apparently their ad generator has gone offline:

via: @shorerobert

Advertisements

Published by

autodespair

@autodespair

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s