Damien Hirst loans artwork to Burger King

"Burger King will display Damien Hirst’s ‘Flame Grilled’ work of art in its Leicester Square restaurant as it seeks to target tourists visiting London for the Olympics.

The Whopper-maker expects thousands of visitors to view the artwork for free, during what Burger King is labelling "Britain’s biggest summer of sport".

… The full name of the piece is ‘Beautiful Psychedelic Gherkin Exploding Tomato Sauce All Over Your Face, Flame Grilled Painting 2003’. "

Full article: Brand RepublicVia: FurtherField

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