Bongo SMS service advert – “What does Bongo know about you?” Privacy as entertainment

(Legal notice: This is a personal weblog for entertainment purposes only. The opinions expressed here represent my own, not that of my employer. Ask Bongo c/o Crowd Mobile comply with trading standards regulations.)
Channel 4’s Dispatches special Watching The Detectives – a look at the often unscrupulous and at times illegal, work and methods of private investigators:

One day later I viewed an advert for “Ask Bongo” an SMS “any questions answered” service whose adverts bizarrely offer customers the opportunity (at £2.50 a go) to have personal information replied, some of the examples in the advert below sound suspiciously (although not actually) like password verification answers.

“Want to know what Bongo knows about you? …It’s freaky what Bongo knows.”

Link to Ask Bongo UK
Link to 4oD – Dispatches


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